Mobile Advertising Report

Report overview

Mobile Advertising in Emerging Markets: Market Trends and Strategies for the Third Screen

By Pyramid Research, February 2009

Global mobile subscriptions surpassed four billion at year-end 2008 and are expected to approach six billion by 2013, making mobile services an extremely relevant platform for advertising for mass audiences. The research believes that using mobile services as an advertising medium creates a new revenue stream for telecom operators as well as for technology enablers and content developers. Furthermore, mobile advertising will play a key role in driving usage of paid mobile data services.

Mobile Advertising in Emerging Markets looks at mobile advertising initiatives and the revenue potential in emerging markets, with a particular emphasis on Brazil, China, India, Indonesia, Mexico, Romania, Russia, South Africa and Turkey. In the report, we also put our findings in context by making comparisons with global trends and developed markets, such as the US and the UK. The analysis indicates that mobile advertising will boost mobile data service revenue by up to 10% and that leading operators are pushing a variety of advertising methods, from sponsored messaging and alert services to more sophisticated content over mobile portals.