Google’s Mobile Ads

Masih dari situs Wired, kali ini diambil dari artikel dengan judul Google's woes show mobile isn't just a Facebook problem

Google:
The average “cost-per-click” spread across all its ads had fallen by 15 percent compared to the same time last year.

BGC Financial analyst Colin Gillis: 
There is some cannibalization going on,and mobile clicks monetize at about 50 percent of traditional clicks.

Larry Page:
We’re seeing tremendous innovation in advertising, which I believe will help us monetize mobile queries more effectively than desktop today. Indeed, our mobile monetization per query is already a significant fraction compared to desktop. In short, as we transition from one screen to multiple screens, Google has enormous opportunities to innovate and drive ever-higher monetization, just like search in 2000.