The machine-to-machine (M2M) market is dynamic, serving diverse vertical industries with a range of different devices across multiple networks. Growth is driven by a number of different factors including new regulations, a variety of business models, innovations, falling hardware costs and technological developments. Cellular networks are well-suited to offer the connectivity for a range of different M2M applications, and operators are increasing their focus on the M2M space, particularly in mature, saturated markets.
The diversity of the market makes it challenging to address, particularly for mobile operators geared to generating revenue from high volumes of subscriptions with relatively high usage requirements and a limited range of devices. Furthermore there are a number of focused M2M service providers, many with vertical market specialization, that are already addressing the market, some of which may also be existing partners, such as MVNOs and other airtime resellers.
Key Findings
- The potential size of the cellular M2M market is enormous, providing operators with a sizable, long-term growth opportunity. We forecast that the volume of cellular M2M subscriptions will increase almost fourfold between 2010 and 2016, from 72m to 282m.
- There are significant differences in adoption regionally, with mature, developed markets leading the way and many emerging markets still at a very nascent stage. An important factor here is simply the level of income, which in turn dictates the adoption of machines in general, such as vehicles, consumer electronics and utility meters.
- Government regulations and targets are key market drivers across different regions and applications. Smart metering is an important element of environmental policies to reduce the consumption of utility services and peak demand rates in many parts of the world.
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Player :
Amazon
AT&T
Bglobal
Data &Mobiles
Echelon
Ericsson
Feeney Wireless
General Motors
Jasper Wireless
KORE Telematics
Navigon
Nomad Digital
Nomad Innovations
nPhase
NTT DoCoMo
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