Wednesday, August 27, 2014

Gartner’s Digital Business Development Path


The Digital Business Development Path examines six different business era models from before the Web to after the Nexus of Forces (social, mobile, cloud, information) to help organizations understand their current state and assist CIOs in making the case for digital business.

Gartner’s Digital Business Development Path



Gartner predicts that by 2020, 75% of business will be digital businesses or preparing to become one. However, a Gartner digital business survey showed that only 22% of respondents defined themselves as already being a digital business. Most organizations, or 41%, see themselves as a digital marketing business, and 22% of companies remain Web businesses.

Where is your organization today and where do you want it to be ?

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