2014 Thailand IT Report from Business Monitor International

Taken from

Thailand Information Technology Report
Published 10 October 2014

BMI View: Thailand's IT market continues to be impacted by economic and political uncertainty, which is a drag on enterprise and consumer confidence . H igh household debt and baht depreciation also weigh on our forecast in 2014, but we expect the situation to improve markedly from 2015. Over the medium term s trong growth is forecast across all IT segments mak ing the Thai IT market one of the largest and fastest growing in the region. Drivers such as high private final consumption and the economy's strong growth trajectory will support the market's expected expansion. In addition, fundamentals such as increasing connectivity and the falling price of devices are enabling a wider range of potential users to enter the market. We see strongest growth in product categories such as tablets , cloud computing, big data analytics, real-time business management systems and enterprise software adoption among SMEs.

Headline Expenditure Projections

• Computer Hardware Sales: THB108.9bn in 2014 to THB130.2bn in 2018, with CAGR of 4.6%. Desktop and notebook demand expected to stabilize after withdrawal of support for XP and cuts to Windows OS licensing fees, but low-cost tablets will remain fastest area of growth.
• Software Sales: THB36.6bn in 2014 to THB48.2bn in 2018, at a CAGR of 7.1% 2014-2018. Key drivers will include enterprise OS upgrades and productivity enhancing investments, particularly among SMEs that are looking to control costs and achieve scale.
• IT Services Sales: THB51.1bn in 2014 to THB76.9bn in 2018, with a CAGR of 10.8%. We expect IT services will be the outperforming segment of the IT market as cloud computing demand drives growth.

Key Trends & Developments

The cloud computing market is developing rapidly in Thailand as international vendors target the growth opportunity, while local firms and telecoms operators are also looking to get a foothold in the market. Vendors targeting the growth opportunity in Thailand.