Taken from eMarketers artcle's Digital Video Viewers Keep Eyes on PCs
Mobile hasn't taken over digital video
The US audience for digital video will pass 200 million in 2015, making up not quite two-thirds of the entire population. eMarketers estimate that growth will run in the low single digits over the next few years.
The most common screen for digital video consumption is the traditional desktop or laptop. Many digital video viewers use multiple screens over time (and even simultaneously), but computers remain the most popular access point.
A survey of US internet users by HUB Research found that use of mobile devices (and smart TVs) for video viewing grew in 2014, but significantly more respondents still used computers to do so. Similar patterns can be seen in data from TNS, which found that laptop computers were the most common device used to stream videos. TNS’s survey showed a much smaller—but still significant—gap between computers and other devices for video viewing.
Another view, this from server data gathered by Adobe, in Q1 2014, almost three-quarters of US digital video starts occurred on computers, while just over one-quarter occurred on mobile devices. eMarketer estimates that there will be 89.7 million smartphone video viewers in the US in 2014. That total is about half the size of the overall digital video audience.
Although there are fewer tablet users than smartphone users, the size of the US tablet video-viewing audience is nearly as large as that of the smartphone video-viewing audience, reflecting the fact that the tablet is associated with leisure-time activities such as content consumption.
This year, about 46% of US households will have some form of connected TV (defined as a TV set connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console or set-top box—e.g., Apple TV, Google Chromecast, Roku). And by next year, nearly 56% of households will have at least one connected TV.
While the size of the mobile audience is considerable, the numbers also point to how nonmobile video—computers and connected TV—is still going strong. That’s essential to keep in mind when planning and executing ad campaigns to balance against the hype that “mobile is taking over everything.”
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Related with that, another article from the same source, tell us a China market
China Beats US for Mobile TV Episode Viewing
Over 70% of China's smartphone owners watch full TV shows on their phones at least weekly
Mobile users in China are far more likely than those in the US to turn to their devices for TV viewing, according to August 2014 polling by GfK for the Interactive Advertising Bureau (IAB). The study found that 71% of smartphone owners in China watched full-length TV episodes at least weekly on their advanced handsets, and 27% did this once a day or more, compared with respective response rates of 28% and 9% for the US. Less than 10% of respondents from China never watched on a smartphone, compared with half in the US.
Full-length show consumption on tablets was also much more popular in China, where more than three-quarters of users watched at least weekly, compared with 36% who did so in the US. In terms of daily usage, 23% of tablet owners in China viewed full television episodes on their devices once a day or more, compared with just 5% in the US. Tablet owners in China were even less likely than smartphone users to never watch full shows on their tablets, at 6%. Meanwhile, 37% of US tablet owners never viewed complete episodes on their devices—lower than the response for smartphones, but still far behind China. Full-episode watching isn’t the only television activity that’s more mobile in China than the US. IAB reported that China’s mobile owners were more likely than those in the US to conduct TV-related activities in general on their devices, at least at home. Nearly half (47%) of smartphone users in China had performed a TV-related activity or watched TV on their phones while at home in the month leading up to polling, and the majority (54%) of tablet owners in the country had done the same. Meanwhile, rates for the US came in at 30% and 43%, respectively.
(Red : Maybe it has a correlation with device Operating System, that maybe most of people in China using Android based tablet or smartphone that have many free app to watching TV activities compared with people in US that use IOS based smartphone or tablet.)
Mobile users in China are far more likely than those in the US to turn to their devices for TV viewing, according to August 2014 polling by GfK for the Interactive Advertising Bureau (IAB). The study found that 71% of smartphone owners in China watched full-length TV episodes at least weekly on their advanced handsets, and 27% did this once a day or more, compared with respective response rates of 28% and 9% for the US. Less than 10% of respondents from China never watched on a smartphone, compared with half in the US.
Full-length show consumption on tablets was also much more popular in China, where more than three-quarters of users watched at least weekly, compared with 36% who did so in the US. In terms of daily usage, 23% of tablet owners in China viewed full television episodes on their devices once a day or more, compared with just 5% in the US. Tablet owners in China were even less likely than smartphone users to never watch full shows on their tablets, at 6%. Meanwhile, 37% of US tablet owners never viewed complete episodes on their devices—lower than the response for smartphones, but still far behind China. Full-episode watching isn’t the only television activity that’s more mobile in China than the US. IAB reported that China’s mobile owners were more likely than those in the US to conduct TV-related activities in general on their devices, at least at home. Nearly half (47%) of smartphone users in China had performed a TV-related activity or watched TV on their phones while at home in the month leading up to polling, and the majority (54%) of tablet owners in the country had done the same. Meanwhile, rates for the US came in at 30% and 43%, respectively.
(Red : Maybe it has a correlation with device Operating System, that maybe most of people in China using Android based tablet or smartphone that have many free app to watching TV activities compared with people in US that use IOS based smartphone or tablet.)
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