The Goal for Start-Up

The purpose and main goal of a start-up is to find a sustainable and profitable business model.

The  company need to be more than just a temporary pet project that will sooner or later dwindle and die, you must find a way to acquire customers and earn money by serving them including find something that people do want and will be willing to pay for.

Thus, the sustainable business model is the one that works today and can work in the future as well.

The main responsibility of any start-up’s management should be to focus the whole company, including everything being done on a day-to-day basis, on reaching this one main goal. The faster a start-up finds its way to a sustainable business model, the likelier it is to succeed.