Report overview
Mobile Advertising in Emerging
Markets: Market Trends and Strategies for the Third Screen
By Pyramid Research, February 2009
Global mobile subscriptions
surpassed four billion at year-end 2008 and are expected to approach six
billion by 2013, making mobile services an extremely relevant platform for
advertising for mass audiences. The research believes that using mobile
services as an advertising medium creates a new revenue stream for telecom
operators as well as for technology enablers and content developers.
Furthermore, mobile advertising will play a key role in driving usage of paid
mobile data services.
Mobile Advertising in Emerging
Markets looks at mobile advertising initiatives and the revenue potential in
emerging markets, with a particular emphasis on Brazil, China, India,
Indonesia, Mexico, Romania, Russia, South Africa and Turkey. In the report, we
also put our findings in context by making comparisons with global trends and
developed markets, such as the US and the UK. The analysis indicates that
mobile advertising will boost mobile data service revenue by up to 10% and that
leading operators are pushing a variety of advertising methods, from sponsored
messaging and alert services to more sophisticated content over mobile portals.
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