Wednesday, November 28, 2012

Asia Pacific Online Payment Market



Diambil dari brosur jualan Report dari ystat.com dengan judul Asia-Pacific Online Payment Methods 2012 yang di release tanggal 1 Agustus 2012

1.) Credit Cards Number one Online Payment Method in Asia-Pacific Region

The "Asia-Pacific Online Payment Methods 2012" report by yStats.com – Hamburg-based secondary market research specialist – analyzes recent developments in E-Commerce payment methods, first for the entire region and then separately for 7 countries in the Asia-Pacific region. Additionally, the report features the most important trends and the latest news for 9 payment companies in these markets.

With the exception of China and Thailand, in 2012, credit cards were the most popular payment method in the Asia-Pacific region. Nonetheless, many consumers in this region do not place their confidence in online payment methods due to safety concerns and mistrust of online retailers.

Predominance of Credit Cards in Japan and Third-Party Payments in China
In Japan, every resident had on average more than six credit cards in 2011, which was the most popular online payment option there. Japan is the largest online shopping market in the Asia-Pacific region, which could have been one of the reasons for PayPal to enter the market via a joint venture with Japanese Softbank in May 2012. So-called third-party payments, where a third party acts as a middleman, are especially popular in China, with Alipay accounting for the biggest market share in this sector.

Popularity of PayPal in Asia-Pacific Region soars
According to the "Asia-Pacific Online Payment Methods 2012" report by yStats.com, in 2011, credit cards were the most frequently used E-Commerce payment method in South Korea, followed by bank transfers. In India, neither E-Commerce nor online payment methods are widespread, while many banks in Vietnam have been partnering with online payment providers in 2012. Since July 2012, PayPal has also been active in Malaysia, where the company began offering mobile payment options in cooperation with Malaysia Airlines for flight bookings. In Australia, PayPal was the most popular online payment method in 2011, ahead of credit card payments.

The development of online payment markets in the Asia-Pacific region varies widely. Whereas credit cards and third-party payments are very popular in many countries, in other countries, such as India, online payment methods do not yet play a significant role.

2.) KEY FINDINGS
• In Asia-Pacific, credit cards were the most popular form of online payment in April 2012, with the exception of China and Thailand.
• The Chinese third party online payment market was dominated by Alipay, with more than half of registered users in Q1 2012.
• Credit cards represented the most popular online payment method in Japan in 2011, partly due to the high per capita average of more than 6 cards.
• Online payments and E-Commerce in India were not widespread in early 2012, as both Internet and credit card penetration were low.
• In 2011, credit cards represented the most used payment option in B2C E-Commerce in South Korea, reaching a share of more than 70%.
• In Australia, payments of online purchases were dominated by paid credit cards or money transfer services such as PayPal in 2011.

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