Indonesia The Leading Country for Digital Ad Spending Growth

According to eMarketer, investments in digital advertising in Asia-Pacific are set to rise 17.9% to total $41.07 billion this year. The region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3% vs. 38.8%.

With investments in online and mobile advertising totaling $18.96 billion this year, China will maintain the largest share of the region’s digital ad market (46.2%) followed by Japan and Australia.

Indonesia will be the leading country for digital ad spending growth by a long shot, at a whopping 75.0% this year, compared with 30.0% in second-place India. This growth will pay off to surpass India in 2017 and near South Korea by 2018.