Di kutip dari situs techcrunch.com dengan judul artikel Sony Mobile Chief Acknowledges Its Smartphones Suck, Promises An iPhone, Galaxy S III Competitor Soon tanggal 16 November 2012
Sony knows hardware and can build a fine device. No one disputes that. But it has lost the Midas touch. Making a “better” smartphone in terms of specs is not enough to sell to consumers anymore. People do not shop smartphones by specs. They shop by trends dictated by popularity and massive marketing campaigns. If Sony is to have a shot with its iPhone and GSIII competitor, the marketing message is nearly as important as the device itself.
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