Monday, December 03, 2012

Telecom Sector in Ad Spend

Dikutip dari situs www.global-mediainsight.com


Source: Nielsen Global AdView Pulse

Though many industry sectors are spending cautiously in today’s uncertain economic environment, telecommunications companies invested significantly more on advertising in the first half of 2012 than they did last year, according to Nielsen’s Global AdView Pulse report. With a 7.9 percent increase in global ad spending, the telecommunications sector saw the largest increases in emerging markets, like Latin America (+32.5%) and the Middle East & Africa (+28.3%).
After more cautious spending during the first quarter, the automotive sector also boosted ad spending by 6.3 percent during the first half of 2012, compared with the same period last year. Even in the embattled region of Western Europe, advertising spending increased by 1.4 percent when comparing 1H 2012 to 1H 2011.


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