IoT Security & Privacy Concern

Taken from CIO-Today's article:

Internet of Things Growing Despite Security Concerns
December 30, 2014

Chances are you'll hear a lot more about the Internet of Things (IoT) in 2015 -- and it might not all be good. Although IoT is clearly gaining momentum, consumers are concerned about privacy and security.

Nearly 65%  of American consumers are moderately or extremely interested in adopting smart home solutions, according to new research from the Internet of Things Consortium (IoTC). And 71% buy it based on word-of-mouth referrals from people they trust or in-store employee recommendations.

Security Threats Emerge

That said, two-thirds of respondents are concerned about privacy. In fact, across age, gender and income, 66% of survey respondents express concern about privacy. Researchers say this finding highlights the need for industry participants to mitigate privacy and security concerns to drive the industry forward.

Good News for Advertisers

Despite these concerns, respondents are still pressing into IoT. 37% of survey respondents want to be able to enhance their home entertainment experiences by transferring shows and content from one device to another. The same percentage of respondents also wants to control their home appliances using a voice assistant.

In welcoming news for marketers, U.S. consumers said they would be open to viewing advertisements on connected home devices. Over a third said they would be willing to accept commercial advertising if it helped subsidize the cost of connected home products or services.

CES Trends: Privacy, Security and the Internet of Things

January 5, 2015

The International Consumer Electronics Show (CES) 2015 event is seeing the debut of serious hardware and software for business plus a focus on tools for maintaining data privacy and security, and management tools for the emerging Internet of Things. 

Samsung Electronics and Daimler AG/Mercedes-Benz discussed the many possibilities being created by the fast-evolving Internet of Things, while Mercedes-Benz is expected to talk about autonomous driving, meaning self-driving cars.

IoT 'Everywhere'

The Internet of Things, which encompasses networked devices ranging from smart thermostats to cellphone-controlled door locks and ultra-small micro-electromechanical systems, is expected to generate $300 billion in product and service revenues by 2020. The number of IoT devices likely to be deployed by then will reach around 26 billion units.