Terminology of Values & Mission

Berikut terminologi yang saya cuplik dari Baldrige, perbedaan antara Values - Mission dan Strategic Objectives yang di tanya sayu. Semoga bisa membantu.

Vision
The term “vision” refers to the desired future state of your organization. The vision describes where the organization is headed, what it intends to be, or how it wishes to be perceived in the future.

Mission
The term “mission” refers to the overall function of an organization. The mission answers the question, “What is this organization attempting to accomplish?” The mission might define customers or markets served, distinctive competencies, or technologies used.

Values
The term “values” refers to the guiding principles and behaviors that embody how your organization and its people are expected to operate. Values reflect and reinforce the desired culture of the organization. Values support and guide the decision making of every employee, helping the organization to accomplish its mission and attain its vision in an appropriate manner. Examples of values might include integrity and fairness in all interactions, exceed customer expectations, value employees and diversity, protect the environment, and performance excellence every day.

Strategic Objectives
The term “strategic objectives” refers to an organization’s articulated aims or responses to address major change or improvement, competitiveness issues, and business advantages. Strategic objectives generally are focused both externally and internally and relate to significant customer, market, product, service, or technological opportunities and challenges (strategic challenges). Broadly stated, they are what an organization must achieve to remain or become competitive and ensure the organization’s long-term sustainability. Strategic objectives set an organization’s longer-term directions and guide resource allocations and redistributions.

Note:
Untuk tugas Strategic Objectives, mungkin harus memantau Laporan untuk Investor atau dokumen hasil RUPS. Selamat berselancar, semoga lancar... ;-)