A Post-Advertising Business Model That is 6X More Valuable - Rita McGrath - Harvard Business Review
It is between interesting and irritating, the key is Relevance.
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A Post-Advertising Business Model That is 6X More Valuable - Rita McGrath - Harvard Business Review
It is between interesting and irritating, the key is Relevance.
Third-party over-the-top (OTT) communication services (messaging and voice) such as WhatsApp and Skype are popular – and proliferating, especially in emerging markets. The advantage of OTT over operator services is that it is perceived as free, though a data connection is needed to access the Internet. Customers like them, but these services generate incremental traffic putting an additional strain on operators. Unless they block OTT communication, operators have to handle these services.
What is worse for operators is that they do not have a direct relationship with OTT users, and as such they are effectively cut out the value chain. While the Rich Communication Suite–enhanced (RCSe) is emerging as the industry-wide standard for IP mobile communication, it’s not ready yet, and operators need interim strategies to combat third-party OTT services. But what are the best strategies?
The main focus of this report is on mobile IP messaging. We examine the significance of OTT communication (voice and messaging), and more specifically the impact of OTT messaging, and take a closer look at six different strategies that operators are currently using to respond to the threat posed by OTT. The report presents case studies from SingTel, Claro, Orange, Telefonica, T-Mobile, Vodafone and Three and examines how these different operators are approaching OTT communication. We conclude with some recommendations for operators as they rethink and refine their strategies.
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Following many years of high expectations, the location-based services market is finally coming of age. Growing adoption of GPS devices is the key driver, helping a whole host of different applications and services to grow. For mobile operators, this is an opportunity to drive new revenue streams, but it is also a threat because it means access to location information is no longer their monopoly. Operators need to become more active in the location space by driving their own-branded navigation and local search applications on devices they distribute, maximizing smartphone sales and bundling people-finding services with packages targeting specific segments. In other segments — including social networking, in-app advertising and advertising-based messaging — the opportunity is more limited, although there are some interesting opportunities here, as well.
The report provides a detailed overview of the current status and size of the location-based services market. It takes a specific look at the positioning of the mobile operators within the value chain and how they can leverage their assets to take a stake in this growing opportunity. A number of services are analyzed, but the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves and a range of different players are focusing their efforts, creating a dynamic and fast-changing market segment. Other services such as people finding and local search are also covered.
Key Findings
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The smartphone segment is becoming central to the development of the global mobile industry. With mobile subscriptions’ penetration of the population having already surpassed 100% in most developed markets and quickly approaching that mark on a global level, a sign of near market saturation, industry players are focusing on mobile data as the main revenue growth source for the future. In addition to network and service investments being made to pursue this opportunity, data services need user-friendly terminals and interfaces to engage customers.
Smartphones are just such devices. Following a sluggish start when mainly targeted at business users, they have witnessed exploding sales in recent years, especially since the introduction of Apple’s iPhone in 2007. The iPhone delivered a landmark consumer-focused user experience and changed the way the industry did business. Further contributing to the smartphone segment’s sky-rocketing growth, the launch of Google’s Android open source operating system in 2008 enabled smartphones to reach the mass market, with more handset makers being able to enter the segment with a similar user experience to that of the iPhone and at quickly decreasing price points.
The growing importance of the segment has brought operating systems (OS) and the ecosystems being created around them to the forefront, sparking a war among different platforms for dominance over the smartphone space. Mobile operating systems and the ecosystems evolving around them are shaping the way forward for the mobile industry because of their potential to attract users and drive new business opportunities in data services. In light of this it is crucial to understand which players are involved and how, comprehend how these ecosystems are evolving, and fully apprehend the influence they have in the present and future of the handset and mobile services industry.
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OTT video market will be worth $37bn in 2017 | |
By Mary Lennighan, Total Telecom
Friday 23 November 2012
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Value of online video market concentrated in just a handful of players, according to Informa. | |
The global market for online video will be worth US$37 billion by 2017, but only a few companies are really benefitting from the growth if the sector, according to a new report from Informa Telecoms and Media.
The analyst firm predicts that video services delivered online will account for 8% of total TV and video revenues by the same date, rising to 10% by the end of the decade.
"Online video...is attracting real, and growing, revenues. But this value is concentrated around a select few players," said Giles Cottle, principal analyst at Informa.
"We estimate that Apple, Google, Netflix and the global broadcasters (including Hulu) combined account for about 70% of all online video revenue today," he added. "If you aren't one of these players, then the chances are you aren't making a great deal of money from online delivery."
There are three main revenue streams in online video: advertising, subscriptions and transactions. Advertising currently generates more revenue than subscriptions and will continue to do so throughout the forecast period, Informa predicts. Its forecasts do not include revenue from managed video-on-demand services offered by operators or TV Everywhere services, where subscribers do not explicating play for the online part of the service.
"The big change to the OTT revenue mix will come when operators start to offer not just low-cost online services, like Sky's Now TV, but stand-alone online versions of their services that come close, in terms of content availability and price, to their core pay TV services today," Cottle predicted.
"Even very modest take-up of these services will completely distort the online video market," he said.
The U.S. will account for 50%-60% of online video revenues in 2017, down from 75% today, as Europe and Asia experience more rapid growth.
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Delivering the Best Online Shopping Experience - Jason Sylva - HBR Events - Harvard Business Review
Consumer commerce has changed radically over the past half century. Today, abundant supply is chasing relatively scarce demand, and new technologies have empowered individuals, giving rise to a new breed of consumer.
"Consumer 3.0" is firmly in control of the shopping landscape.
To succeed in this environment, all companies in every industry need to be engaging customers online and meeting their expectations, though the expectations bar has never been set higher. The world of retailing is no longer built around products but around consumers. It is critical in this environment that companies adopt a thoroughly customer-centric focus.
Five principles can guide companies, pointing the way to strategies that captivate Customer 3.0 and turn the new market dynamics to competitive advantage.
Can Bigger Be Faster? - Mark Bonchek and Chris Fussell - Harvard Business Review
Organizations need to be reconceived as networks. The events of 9/11 led the U.S. military to realize that "it takes a network to defeat a network".
Four strategies were at the core of this transformation:
1. Build relationships: Build more relationships and connections.
2. Establish shared purpose: People need a reason to work together.
3. Create shared consciousness: Ensures that everyone across the network has a sense of where they are and is acting on the best available information.
4. Foster diversity: Conformity creates groupthink, stifling innovation and organizational resilience. The antidote is cultural diversity in all its forms.
Bigger no longer meant slower, and network no longer meant unpredictable.
We need new models to enable us to get bigger and faster. We need our leaders to be more like mayors than generals, building relationships instead of issuing orders.
Social media statistics and facts 2012 [infographic] - Holy Kaw!
How Apple, Samsung, And Google Take Different Approaches To Innovation
Three model of innovation
* Need seeker
* Market Reader
* Tech Driver
DoCoMo Shares Fall to Lowest Since 1998 on Forecast: Tokyo Mover- Bloomberg
NTT DoCoMo Inc. , Japan’s largest mobile-phone company, fell to the lowest level in 14 years in Tokyo trading.
DoCoMo’s rivals have turned to acquisitions as part of their strategy to drive growth as they foresee the domestic market slowing down. Softbank, the third-largest wireless services provider, announced a $20 billion investment in U.S.’s Sprint Nextel Corp. on Oct. 15. KDDI and Sumitomo Corp. offered as much as 216 billion yen on Oct. 24 to buy out Jupiter Telecommunications Co., Japan
’s biggest cable-TV operator.
From Financial Times EBay moves beyond its dotcom roots
Donahoe: "It’s so easy in Silicon Valley for success to be defined as being hot. We wanted to build a company that wasn’t just hot for three to five years, but one that was great, and lasted 30, 40, 50 years,
The company’s stock has climbed steadily in the past three years of his tenure, from an all-time low of $10.43 in 2009 to a peak last month of just above $50. Mr Donahoe has steered the company through a slow and steady upswing on all measures – even eBay’s sluggish commerce business, Marketplaces, is showing signs of a revival, with 10 per cent growth in users last quarter, the fastest rise since 2007.
Now eBay is on its next three-year plan, positioning itself to be a platform for retailers by creating a suite of technology offerings that allow store owners to be their own Amazon, and forging partnerships with large retailers such as Best Buy, Home Depot, and Toys R Us that give eBay customers more product choices and shipping options.
Online commerce still accounts for just 5 per cent of overall retail sales. While Amazon dominates that, eBay is moving deliberately into the offline market, believing shopping habits will increasingly overlap between the internet and physical stores.
“We’ve gone from competing in the $5bn ecommerce market to the $10tn retail market, where half of that is being web-enabled,” Mr Donahoe says.
Masih dari situs Wired, kali ini diambil dari artikel dengan judul Google's woes show mobile isn't just a Facebook problem
Google:
The average “cost-per-click” spread across all its ads had fallen by 15 percent compared to the same time last year.
BGC Financial analyst Colin Gillis:
There is some cannibalization going on,and mobile clicks monetize at about 50 percent of traditional clicks.
Larry Page:
We’re seeing tremendous innovation in advertising, which I believe will help us monetize mobile queries more effectively than desktop today. Indeed, our mobile monetization per query is already a significant fraction compared to desktop. In short, as we transition from one screen to multiple screens, Google has enormous opportunities to innovate and drive ever-higher monetization, just like search in 2000.
Artikel dari situs Wired dengan judul "The Warships of Silicon Valey" mengulas kompetisi di industri Internet saat ini. Meski tidak membahas secara rinci persaingan tersebut, namun gambar pada artikel tersebut cujup menarik untum ditampilkan disini.
Dari 9 "internet portfolio business" minimal 4 diantaranya menjadi rebutan paling tidak 4 dari 5 pemain utama di industri internet. 4 Portfolio Business tersebut diantaranya adalah: music, video/tv, tablet, dan cloud service.
Ada satu yang kurang lengkap dari gambar di artikel diatas, portfolio business Search seharusnya selain pemain dominan Google, Microsoft melalui Bing juga menyediakan layanan yang sama.
Mobile gamers are increasingly focused on mobile devices. Market researcher NPD said its research shows that 23 percent of app gamers say that they only play on mobile.
NPD said 59 percent of all game play now happens on a mobile device.
About half of the gamers in a survey of 5,923 U.S. residents in August said that they’re playing more mobile games now than a year ago. The main reason, cited by 37 percent of those surveyed, was free games, followed by portability and convenience (34 percent).
About 30 percent of app gamers have made either an in-app purchase (buying a virtual item from within a game) or have upgraded from a free app to a paid version. The average price that app gamers feel is a good value for a purchase or upgrade is $3.
Those who play on smartphones the most are not as likely to have made an in-app game purchase or to have upgraded to a paid app when compared to tablet gamers, who are more likely to have done both. As gaming playing frequency increases, so does the likelihood of having made a purchase or upgrade.
“Many mobile gaming consumers have grown accustomed to gaming for free, making it essential to find the sweet spot for pricing that encourages purchasing by as many consumers as possible,” said Liam Callahan, an industry analyst for The NPD Group. “Mobile game developers and publishers need to be able to maximize their opportunities by identifying ways to increase the number of gamers willing to upgrade their free apps or pay for in-app purchases, which currently stand at close to 30 percent. Another opportunity for the industry as a whole is to convert mobile-only gamers to engage in other gaming activities across portables, consoles and PCs where we see more money being spent per user.”
Internet ad revenues are up 14 percent in the first six months of 2012, hitting a new record $17 billion. And that 14 percent increase is dwarfed by mobile’s nearly doubling — a 95 percent increase — to hit $1.2 billion.
In addition, digital video ad revenue grew by 18 percent to just over $1 billion while search revenues for the first quarter were up 19 percent to $8.1 billion, and display ad revenue was up just four percent to $5.6 billion.
@DQXm Juniper: Mobile shopping will rise 50% in the next 2 years from 393 m today. Total values will hit $730 b within 5 yrs. http://t.co/JM9VY4z0
RT @DQXm Digital music sales up 15% over last year, 1 billion songs already... - http://t.co/i4fysvD8 - from @Taptu