Indonesia "still" The Leading Country for Digital Ad Spending Growth

This posting is updated the previous posting on August 2014,
Indonesia The Leading Country for Digital Ad Spending Growth

eMarketer's current update release a few days ago,
APAC Digital Ad Spending to Jump Over 30% This Year
Dec-2014

China dominates digital ad market; Indonesia sees most impressive growth

Digital advertising spend in Asia-Pacific is expected to rise 30.3% to total $46.59 billion this year, according to eMarketer’s latest estimates of digital ad spending worldwide. (red: previously it is expected to $41.07 billion, though the number of growth seems to be inconsistent)

Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 31.8% vs. 37.3% (correction from 29.3% vs. 38.8%). This trend will continue through 2016, though Asia-Pacific will gain share during that period at the expense of North America. In 2017, Asia-Pacific will pass North America in total digital ad spending share worldwide, at 36.9% vs. 35.7%.

With investments in online and mobile advertising totaling $23.70 billion this year (updated from $18.96), China will maintain the largest share of the region’s digital ad market, at 50.9% (updated from 46.2%)—a trend that will continue through 2018. Japan and Australia will rank second and third, with respective digital ad spending totals of $9.07 billion and $4.52 billion this year, eMarketer estimates.

In Asia-Pacific, Indonesia will be the leading country for digital ad spending growth by a long shot, at a whopping 98.0% this year (updated from 75%). Indonesia sits at the bottom when it comes to digital ad spending, as brands there still heavily invest in traditional media like TV and print. However, as internet and smartphone adoption continue to grow rapidly, marketers will continue to switch ad spend to digital channels. Over the course of the forecast period, eMarketer expects the country to surpass India and South Korea in digital ad dollars by 2016 and 2018, respectively.

China will also see impressive digital ad spending growth of 45.0% this year, which will be mainly driven by phenomenal gains in the country’s mobile ad market. According to eMarketer’s latest estimates, marketers will spend $6.39 billion on mobile ads in China in 2014, up 600.0% from just $913.0 million last year.